![]() But the firm suggested BeReal may struggle to grow engagement since the app only asks people to use it for brief periods. over the past five years than the 5.3 million users BeReal gained in August 2022. ![]() Data.ai found that no other social app added more new users in the U.S. ( Ah, youth!) They also have a preference for Meta’s Instagram over Facebook, TikTok, Snapchat, Netflix and Spotify.Īnother trend driven by younger users was the rise of BeReal, a more authentic photo-sharing app that prompts users once a day to take candid photos of themselves and what they’re doing. Unlike the top apps used by older generations, which tend to be more utilitarian and practical (think Amazon, eBay, Walmart, The Weather Channel, Waze, Ring, PayPal and others), Gen Z is still devoted to video apps, user-generated content and mindfulness apps, data.ai said. The report delves into other interesting trends related to specific categories of apps (some of which we may get into later), but one particular area of interest to us involved the detailed habits of Gen Z consumers. Though consumer spend on mobile games dropped 5% to $110 billion, spending on non-game apps increased 6% to $58 billion - driven by streaming subscriptions, dating apps and short-form video apps. For starters, it seems that non-game apps are more resilient than games in a down economy. However, there are some bright spots in the report’s findings. That led to a first-time drop in consumer spending after years of record growth. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more.ĭo you want This Week in Apps in your inbox every Saturday? Sign up here: /newsletters Top Stories State of Mobile 2023 arrives, consumer spending slowsĭata.ai’s anticipated review of the app ecosystem, “ State of Mobile 2023,” arrived this week, finding that consumer spending on apps has been hit by the same macroeconomic forces impacting the broader economy. On Android devices alone, hours spent in 2022 grew 9%, reaching 4.1 trillion. Consumers are also spending more time using mobile apps than ever before. However, downloads are continuing to grow, up 11% year-over-year in 2022 to reach 255 billion. The app economy in 2023 hit a few snags, as consumer spending last year dropped for the first time by 2% to $167 billion, according to the latest “State of Mobile” report by data.ai (previously App Annie). Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.
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